Instagram is a social media platform with millions of users from all over the world. Initially created to share photos and videos with friends, Instagram has grown to so much more.
Today, Instagram offers a variety of features and tools. It supports businesses and brand influencers, and when used rightly, could be a key player in your marketing strategy.
If you are wondering about how to grow your business on Instagram, here are some effective tips to start implementing from day 1!
Also check out: How to make your new Instagram page SEO-friendly?
1) Content Strategy
If you have your Instagram business account ready with a catchy handle and relevant bio, your next step is posting content. Understand your consumer segment and create content that resonates with their interests.
A common question here is, “Shouldn’t my content focus only on what I offer?” The key to growing your business on Instagram is to be a little less obvious about selling. Post content that is valuable to your target audience, but relevant to what you offer. Aim for the right balance between these two sections.
Your posts could also be customer testimonials, which is a great way of boosting the credibility of your business on Instagram
2) Consistency is key
This is true with almost all social media platforms, but more so with Instagram, as there are so many other businesses on Instagram, putting in the same efforts as you are.
Make sure you prepare content well ahead of time, develop a content calendar, and schedule your posts to maintain consistency. Regular posting gives you a higher chance of getting noticed.
3) Answer Questions
It is natural that your audience has questions regarding your products/services. Use Instagram stories to allow users to easily raise their questions. Answering these through stories, and saving them to your story highlights can be helpful for future visitors/customers.
This is one of the best ways to grow your business on Instagram as people feel more at ease when they know that they are engaging with a friendly and transparent establishment.
Reels are the latest fad on Instagram, and there is a huge reason why! These short and catchy clips can give you more exposure in a shorter duration than regular posts, making them one of the best ways to promote your business on Instagram. Stay up to date with the trends to use reels to your advantage.
For any business on Instagram, hashtags are an inevitable part of any post. Use hashtags that are relevant to your business and the post you make, so that it reaches people with similar interests.
For example, if I were to post these tips to grow your business on Instagram, a relevant hashtag would be #instagramgrowthhacks. Leverage hashtags to your advantage, but make sure they are relevant to your post.
6) Connect With Other Businesses
Instagram is a great place to build connections. If you find other business pages on Instagram that complement your products/services, do not hesitate to contact them for a collaboration.
For example, if you sell beauty products on Instagram, you could collaborate with a salon that could use them. Both the parties benefit from this approach as you get exposure to a wider audience, helping you grow your business on Instagram.
7) Check Your Insights
If you run a business on Instagram, you will have access to an insights dashboard that gives you the demographics of your audience, the time they are most active, and the type of content that appeals the most to visitors.
Use this data to schedule your posts such that they are posted when your audience is active to get more engagement and growth.
8) Giveaways and Contests
Every business on Instagram needs effective marketing strategies. Hosting giveaways or contests is a great way to market your offerings and get them noticed. Giveaways that require people to tag their friends can help increase the number of visitors and followers for your page.
Other than giveaways, a rightly timed, significant sale or interesting contests that revolve around your niche can also do wonders for your business.
9) Engage With Your Audience
If you are looking to boos engagement on your page, you need to get engaged yourself. Most businesses on Instagram tend to forget this. Respond to the questions raised by your visitors and actively encourage and interact with comments on your posts. This makes your followers feel valued and helps you retain long-term clients.
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10) Create Interactive Content
By this, we mean stories that contain polls, ranking scales, and quizzes. Polls can be for entertainment and to help understand your audience’s preferences. This is the best way to get feedback for your services, which can be used to make any changes if required.
These are some of the most effective strategies to grow your business on Instagram. Reach out to the appropriate audience by regularly posting valuable content. This can gather your followers and generate leads, thus changing your small business on Instagram to a healthy, thriving enterprise.